Recent research revealed that the majority of decision makers or buyers use the media available to plan their shopping. Across all 101 urban areas, city suburbs to country towns, free or sold local newspapers are the first choice across all the categories for buying decisions. From food and groceries, appliances, audio visual, computers and clothing to plumbers, restaurants, accountants and domestic workers, the local community newspaper is the first port of call of reference. It is indeed the place where buying decisions are made. The result showed that 87% used a media source to plan their shopping trips. Of the 87%, 54% looked for inserts or ads in their community paper, 13% via their daily paper, 19% inserts or ads delivered loose at home and 11% via TV. Only 1.7% used weekend papers, 0.4% radio, 1.2% outdoor, 0.6% magazines.

Conducted by TNS Research Surveys.

Neo Blend Marketing produces and distributes newspapers or newsletters

Neo Blend Marketing will take all responsibility for: News gathering, layout, advertising, production and distribution. A suitable arrangement to cover costs will be negotiated that may include sharing cost with advertisers.

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